When it comes to apartment marketing, too much of the information out there is social media noise. Internet memes, Funny or Die videos, and inspirational quotes don’t tell you anything you really need to know about life in any given apartment complex, but too often this is what apartment managers put up on social media. It’s important for GVSU students to be able to tune out this noise and find the information they need to know. Which apartment complexes are good places to live? Which complexes are well managed? These are the questions you need to ask.